What is graphic design? What does a graphic designer do?

Find out everything about the profession, salary and job market.

What is Graphic Design?

What? Td bele!

If you are not a hermit several times a day you “stumble” on the graphic design.

Do you know when you come across the poster that promotes that cool event you plan to go to on the weekend? And that informational banner you saw while accessing the website of the same event? So possibly they were created by a graphic designer.

Even the logo of the company that promotes the event, it is the graphic designer's job to design it.

Knowing this, maybe you think that working creating something like these examples can be the kind of thing that gives you pleasure and consider researching more about the profession of graphic design.

You have arrived at the right place. In this article you will find the main information about the graphic design profession and you will be able to decide if this path you want to follow professionally.

So in this article you will know:

But before proceeding with the article, since we're talking about Design, I want to take this opportunity to let you know that we have open enrollment for our Visual Design Fundamentals course. The Fundamentals of Visual Design course focuses on the fundamentals, concepts and principles of Visual Design.

In this course you will be able to go deeper into Typography, Colors, Grids, Gestalt and other fundamentals. Click on the link below and discover our course.

⭐️Visual Design Fundamentals Course⭐️
Learn more ➡ https://www.fundamentosdodesign.com.br Basics of Visual Design Course

Now let's go to the article.

What is graphic design?

what is graphic design?

Before we even know in more detail what a graphic designer does, we have to understand what is the segment in which he works, the graphic design.

Graphic design is a segment of visual design in which the Designer designs functional solutions and aesthetic appeal through visual communication applied to graphic pieces.

The communication used in graphic design projects is carried out through the use of images, texts and illustrations that are harmoniously distributed applying the necessary design fundamentals.

What does a graphic designer do?

What does a graphic designer do?

The graphic designer creates solutions through visual communication projects that meet market needs. He can work in graphic projects involving both print and digital, graphic brand development, visual identity, signage, among others.

Currently, this professional is favored by constant technological innovations in the digital world that provide fantastic tools for the creation and production of graphic pieces.

With the use of software such as Adobe Photoshop, Illustrator, Corel, InDesign, Adobe Premiere, After Effects, among others, even mobile software like Instasize can be used or assist in creation. The Graphic Designer is equipped with several resources to apply the most varied techniques.

These tools, combined with the graphic designer's knowledge, make the professional play an important role in tasks involving the planning and production of visual communication to:

  • editorial projects;
  • books;
  • journals;
  • newspapers;
  • banners;
  • posters;
  • stickers;
  • pamphlets;
  • Tshirts;
  • stationary store;
  • signage ;
  • logos;
  • symbols;
  • visual creation of websites ;
  • internet banners;
  • audiovisual pieces, etc.

Profile of a Graphic Designer

Profile of a Graphic Designer

Maybe you look at yourself and try to identify if you fit the profile that the profession requires.

I believe that the main characteristics that help you to be a good graphic designer are the willingness to learn, empathy and enjoy solving problems.

That's because you, as a graphic designer, will face challenges that even similar ones can carry a particularity that needs to learn something new, or meet in the project an audience with a special need and that demands a functional solution.

But there are other characteristics that can indicate if you have the profile to work in the graphic design area, such as;

Enjoying arts and cultural events – The more your repertoire encompasses visual elements, the more they contributed to the composition of your projects. So watching movies, going to exhibitions, reading books and magazines, and even analyzing their graphic composition can increase your repertoire.

Have good aesthetic sense – You need to know how to judge and decide not only what is beautiful, but also pleasing to the human senses.

Knowing how to express ideas through drawing – You don't need to be an expert draftsman, it's enough that with a few strokes you can sketch an idea.

Liking technology – Currently Design and technology go hand in hand. A Designer spends a good deal of time handling graphic software and researching references on the internet.

Know how to work in a team – You can even work independently as a freelancer, but anyway on many projects you will need to interact with professionals from other areas and teams to discuss planning and other issues.

Commitment to results – Committing to what has been agreed ensures that you deliver according to requirements and on time.

An important addendum here is the idea that professionals in so-called creative areas must be creative to act. Nobody is born creative and everyone has their degree of creativity in any field of action. The more repertoire you have, the more ability to express your creativity you will have.

fundamental knowledge

To begin to understand graphic design it is necessary that you have contact, in an undergraduate or self-taught way, with essential design fundamentals that contribute to viable solutions and that bring results. I refer to fundamentals like typography, Colors, shape, grids, between others.

You can study the historical context to understand important moves. Research art history and design history.

It is also fundamental to master graphic software such as Photoshop, Illustrator to start with.

Another important thing is to know the processes used in editorial design projects (books, newspapers, magazines, teaching material and institutional publications) of design digital (arts for websites and multimedia products) and in the creation of corporate branding and products. As well as defining the deliverables.

As you research and even work with graphic design you will notice that the characteristics of each project may also require understanding, even if superficial, in various areas of human knowledge beyond the knowledge inherent in graphic design. So knowledge in areas such as psychology, marketing, advertising, economics, entrepreneurship and others can be beneficial.

The work market

The Graphic Design Job Market

The Graphic Designer is required by communication companies and industries from different sectors. He can work in both public, private and third sector institutions that demand the creation of visual communication projects.

It can act in:

  • publicity agencies;
  • publishers;
  • communication and marketing department of companies;
  • design offices and studios;
  • printers, packaging companies;
  • film and video production companies, TV broadcasters.

He can also work as a freelancer or pursue an academic career.

What is a graphic designer's salary?

According to Love Mondays, a platform that helps professionals find the ideal company and discover salaries in more than 100,000 companies, the Average Salary of a Graphic Designer based on 1,716 salaries posted by employees on the platform and who work in this profession, it is R$ 2.539,00 a month.

But these numbers may vary due to factors such as the region, the company's segment, among others. Love Mondays itself warns that the salary can vary from R$600.00 to R$20,000.00.

For the time being it does not require a higher degree

For a person to work as a Graphic Designer, higher education is not required, as the profession is not yet regulated. And to be honest, we don't even know if one day it will be, not that it's bad, anyway, it's a subject for another video...

Therefore, market experience and a good portfolio that proves that you are capable of performing the tasks inherent to the area, may be (usually are) more important and sufficient for you to act in the labor market.

Obviously a college degree will always have extra weight. Even if you want to know more about Graphic Design College, I suggest searching on I want scholarship.

A site Quero Bolsa offers scholarships with up to 75% in higher education courses, technologist or bachelor, and postgraduate in design.

If you are going to go to college, first of all I strongly suggest that you go to Quero Bolsa now and see if there is no college scholarship you want to get into. I used Quero Bolsa myself and it was very useful in my time. Do not waste time!Click here to learn more.

Regardless, I won't let you down when it comes to Graphic Design course, so next I'll introduce you to what course options you have to start your journey.

What types of courses in Graphic Design courses?

There are several types of graphic design courses you can take. From online to in person, from the cheapest to the most expensive. The ideal choice can vary with each person's profile and there is no right or wrong. Each one can take a different path and still succeed. Basically you can choose between the types of courses:

  • Open Course: short-term face-to-face courses. Usually most free graphic design courses are more advanced and topic-specific. For example: art direction course, logo creation course, golden proportion course, among others.
  • Online course: cursos no formato EAD, onde você pode estudar de casa com um preço, comumente, mais barato. Nessa categorias encontramos vários tipos de cursos:desde o básico até o avançando. Aqui no Chief of Design temos um curso de design gráfico chamado Fundamentos do Design. You can check by clicking here.
  • Technical Course: There is a good range of technical courses in graphic design. These courses can be free, usually in public schools, as paid.
  • Faculty of Graphic Design: higher courses in the field of graphic design. Across Brazil there are numerous educational institutions that offer higher education courses in graphic design. In higher education we have two types: bachelor's and technologist. The bachelor's degree lasts about 4 years while the technologist lasts from 2 to 3 years.
  • Specialization, post graduation, master's, etc: It is possible to continue your academic life taking graphic design courses at the lato sensu and stricto sensu levels.

How to choose a Graphic Design course?

It is difficult to say, as it depends on each person: profile, financial situation, region where they live. But I have some tips to give you depending on your current level of knowledge:

  • I don't know anything, I'm starting from scratch : in this case the best option might be to study on my own and in the case of a graphic design course, maybe take a free course or online. The risks in these courses are less due to their short duration and low investment (compared to other types).
  • I already have previous knowledge, but I'm still in doubt: in this situation, perhaps the best way is to take more short courses and online and also go to a technician or even a technologist, depending on the degree of doubt.
  • I'm sure that's what I want. I'm already working or I'm going to work in the area: if you've already decided what you want, if you already work in the area and want more knowledge and/or improve your curriculum, the best option might be to go to a graphic design college or a design technologist graphic.

In today's video I talked a little about the College of Design, about how you can start your studies and career in Graphic Design.

What should I know before joining a Graphic Design course?

Graphic Design Course: illustrative image of a graphic designer working

The main thing you should know is that there is no course in the world that will teach you everything. no course will meet 100% of your information and knowledge needs. It is very important that you always keep up-to-date: either studying on your own or taking courses in design and related areas.

And to complement all this content, I suggest you to watch the video below where I explain in greater detail about the Graphic Design area. Watch the video below:

Graphic Design – How to get started? Which course to take? Which Graphic Designer College?

I recorded a specific video about it. I tried to answer the main questions that arise in the mind of those who are looking for a graphic design course to start their journey. in this area, such as:

  • Where to start in your graphic designer career?
  • What books can you invest in?
  • Is it better to go to college or a graphic design course?
  • Technologist or Bachelor of Graphic Design?
  • Online or face-to-face course?
  • Between others.

Hope you like the video :). Watch now:

Final considerations

As much as they say that the Graphic Design course is undervalued… Who has a lot of nephews… Which is it…. What is that… The fact is that Design has been increasingly understood as a strategic tool within companies and that there will always be jobs. Whether for creating logos, for arts for social media, for printed material, among many other attributions. O Graphic Design course it can be a gateway for you to enter visual identity design, social media, digital design and even later, if you find it convenient, change areas in Design by going to UX Design or UI Design, for example.

If you like design and are working with it, go ahead. Despite the difficulties you can be successful. And to help you understand the essentials of design, I invite you to take a look at our Fundamentals of Visual Design course. We currently have open registrations. The Fundamentals of Visual Design course focuses on the fundamentals, concepts and principles of Graphic and Visual Design.

In this course you will be able to go deeper into Typography, Colors, Grids, Gestalt and other fundamentals. Click on the link below and discover our course.

⭐️Visual Design Fundamentals Course⭐️
Learn more ➡ https://www.fundamentosdodesign.com.brBasics of Visual Design Course

So that's it, Galucho! If you liked this video leave your likes and share it with your friends if they are interested 😀

Leave your opinion, doubt and/or experience in the graphic design area in the comments below, okay? 😀

If you have more questions I'll leave some links below with more content.

Until later.

Strong hug.

Until later.

David Arty

Hi I am David Arty, founder from the blog Chief of Design.
I am from São Paulo, Brazil. I work with design, mainly with web design, since 2009. I try to transform crazy and complex ideas into simple, attractive and functional pieces.


Also published on Medium.