Last week (NOV/14) I was thinking about what topic to write this week, when I received an email from a Portuguese blog reader Daniela Tavares. In the email she told her that the blog was helping her and that she would like to see an article on User Experience. As I had not yet defined the subject, and also liked Daniela's suggestion, I decided to write about User Experience (UX).
UX is a very recurring subject, very talked about, much sought after... I think it will be useful and interesting for you, Galucho, that I approach you here on the blog.
So I'm here, well :P, writing this article on UX. Come on, let's go.
In this article you will see:
- A little bit of ux history
- What is User Experience
- Why User Experience Is Important
- That User Experience is not just Usability
- What UX is Design
Where User Experience comes from
Donald Norman was responsible for popularizing the term "User Experience" in the mid-1990s, when he was then working at Apple. He was the first, at least the most famous hehe, recognized to write and effectively talk about "user-centric design".
Jakob Nielsen also collaborated with UX when he wrote the famous 10 usability heuristics, which are still used nowadays.
Although it has only recently become popular, the UX has been studied for a long time, only not with all this fame nowadays.
It is evident the heritage that UX has, mainly, of ergonomics ↓ and human psychology. Soon, all this that comes over UX starts to appear strong after the Industrial Revolution.
What is User Experience
User Experience deals with user interaction with services, products, brands, websites, etc.
UX studies how people feel when they use something, how and what are the feelings they have when using a service, product, brand, etc.
Therefore, the function of the UX professional is to understand people's perceptions when using a certain thing, and thereby make the experience into something positive, great, enjoyable and that reaches the expectations of customers.
Why User Experience Is Important
A good user experience goes far beyond just giving what they say they want. Let's use the example of a web interface.
Succinctly, let us think about the possible steps of drafting the project.
- Search to find out who are the people who use and/or will use the site.
- Definition of the content that meets the expectations of users, arranged in the research. Offer what will be relevant to them.
- Ensure that people find this content simply.
- Ensure that they easily navigate the entire site without difficulties and constraints.
- Ensure that they access and that the good experience is preserved even on devices of different sizes and systems
- Create a harmonious, pleasant, cohesive, attractive interface.
- Ensure that the experience, as a whole, was something positive and that the person who accessed the site left there with the expectations met. May your experience be fluid.
- Ensure that nothing that is frustrating has gone unnoticed (a blind buy button - no link, no targeting - for example).
- Reduce negative interactions that we have no control over and/or cannot predict when it might happen (such as page 404 ↓ )
Only in these items i mentioned above have we talked about Information Architecture ↓, Design, UI, usability, performance, compatibility, content strategy, testing, research, etc.
UX encompasses the entire project process, from research to launch.
Do you understand that, Galucho?
If it is not yet clear, then link in the infographic below.
User Experience is not only Usability
Sometimes it may seem that User Experience and Usability are synonymous, but they are not.
They both go hand in hand, but have different functions.
While UX addresses how a user feels when using the system, usability addresses the efficiency and ease of use of that system.
In the case of a site, for example, it would be the ease of navigating between pages.
Usability refers to the ease with which people can use something (tool, system, object, etc.) in order to accomplish a specific and important task.
User Experience is DESIGN
You should see a lot of courses on UX, several people talking about UX and etc. It even seems that User Experience is something separate and/or specific to the area of technology, among other things.
But Galucho, if you study Design, then you already study UX.
I don't think we can separate UX and Design. One of the basic functions of Design is to solve problems in the user experience.
Let's look at some examples to make it clearer. OK?
A Product Designer creates a chair. This chair has an interface, and the person who buys it will interact with the chair while sitting, as you settle in.
The Designer has to design a chair so that the person feels comfortable, balanced and safe at the very least. This is User Experience.
A Graphic Designer creates a poster. The person who will see and/or read the poster will interact with the eyes.
The Designer has to think about what message the poster has to send and thus think of the best way for the person who will receive the proposed message.
If, for example, it adds too much red to the piece may be too aggressive causing discomfort in the person who is seeing it, on the other hand, if it uses too much gray it can cause a monotonous, sad feeling, etc. (if you want to know more about colors, access our article on color psychology by clicking here)
And these issues are also User Experience.
Every design piece we create has user experience.
Of course, if you want, you can delve deeper into this by knowing your tactics, metrics, authors and so on. But UX is not something you can separate from Design and as much as you don't have a UX course in your curriculum, but whether you're a Designer or studying Design, you already have (or should hehe) intrinsic UX in your profile. And this especially if you are Web Designer.
Nowadays we can no longer neglect opinion, especially with social networks increasingly active in our lives, satisfaction and user experience in anything we create. This goes from graphic parts and products (as in the examples I cited) to systems and applications.
An excellent experience is something so effective that it will usually go unnoticed by the user. Now if something goes wrong in the interaction with the interface, it will be boring, thus becoming something perceived.
In the same way that a good UX can generate confidence, comfort, credibility, friendliness, (not only for the projects used, but also for the creators of these projects) a poorly made UX can generate disappointment, irritation and so on. A bad experience will result in the loss of interest and consequently the user's withdrawal in your project. You bet!
Ensuring a good experience is essential for any project of excellence. Ensuring the experience is not only the thing of a professional who "manja" ux, but of everyone involved in the project. #ficadica
And do you think and use User Experiencie in your projects?
Have more questions about UX?
Do you have differing opinions?
Don't be so tired. You can leave your comment below!! He is welcome!!