At a time when the virtual presence is fundamental for the existence of the business, Search Engine Optimization (SEO) appears as a possible hope for companies. It is through good SEO techniques that people will find your page on the internet.
An article written by electronics expert Ricardo Fernandes and published in MagoDaTecnologia explains well the importance of these practices: “After the pandemic, virtually all companies had to migrate to the virtual to save themselves. The already competitive environment became even more so. Therefore, whoever manages to establish the best actions to optimize performance in search engines will always be one step ahead. So remembering all the elements on the page can help a lot.”
What Fernandes meant is that many companies and virtual stores pay attention only to texts, using keywords and expecting good results. However, site structure also weighs heavily on search performance. Therefore, it is very important that the Web Designer have SEO notions, to give the necessary attention to menus, headers and footers.
There are six levels of hierarchy for site headers, ranging from H1 to H6. So that there are no problems, the ideal is to use these six levels in an orderly way. A lot of people use headers just to highlight information or use something with a larger font. However, they are very important for the detection of your site in search engines. So, try to fit your keywords organically in the headers, so that they serve both to assist visitors to the page in navigation, as well as SEO is valued.
Avoid using two H1's on the same page, as this could affect your site's performance. Also, don't put in vague phrases just to act as keywords, as this will hamper navigation. Finding the balance is the big challenge.
The page footer is a very important element to enhance your website through the implementation of links with anchor words. Therefore, the ideal is to organize your footer with access links to the main pages of your website (those that you want to attract visitors). In addition to helping with SEO, this can also contribute to the user's navigation, which will have easy access to important information on any page on the site. However, avoid exaggeration. The recommendation is to place a maximum of 10 links in the footer.
You menus are the most important elements to make it easier for users to navigate your site. Also, you can take advantage of the space to improve your SEO. So try to find a balance between user experience and keywords. For example: instead of creating a menu with generic words, such as “Meet our store”, take advantage of this space to define your store in a few words, implementing the searched keywords that will lead to your website. In order not to impair performance, avoid placing an exaggerated number of links in the menus, being direct and objective.
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